Aircel, Lifesize team up to offer cloud-based services

“We are bundling cloud services along with Aircel to deliver value to the telcos’ enterprise customers,” Lifesize global chief executive Craig Malloy who is in India to ink this deal told ET, adding that the company sees huge opportunity in cloud service delivery market in India.

NEW DELHI: India's fifth-largest telco Aircel that operates in GSM technology across all telecom circles has entered into a partnership with US-based communication services company Lifesize to offer combined cloud-based services to business customers.

"We are bundling cloud services along with Aircel to deliver value to the telcos' enterprise customers," Lifesize global chief executive Craig Malloy who is in India to ink this deal told ET, adding that the company sees huge opportunity in cloud service delivery market in India.

The partnership, according to Malloy will be based on annual subscription model and the Aircel's business customers can extend it to more than year, and the partnership is based on annual incurring revenue.

With Aircel's Lifesize video conferencing, people across various locations can be connected with HD video coupled with mobile apps, through multiple end-point devices including tablets and smartphones.

Malaysia's Maxis Communications holds a 74% stake in Aircel and it serves more than 80 million subscribers across 2G, 3G and 4G services and is currently banking on data-driven services - for both consumer mobility and enterprise business segments with cloud and data centre services.

"Our focus is to leverage this partnership in enterprise and SMB sector and we have started acquiring customer aggressively in this segment," an Aircel spokesperson said.

The cloud-based offering to be provided by telcos' enterprise arm Aircel Business Solutions will cater to more than 2,000 large- and - mid-sized companies as well as over 3,500 small and medium businesses with Internet connectivity and connected devices.

Aircel is closely working with LifeSize to ensure that customer always gets the best in the design, scalable, and futuristic technology, which is also economical, the telco added.

"This (partnership) is a strategic decision and it is going to be a game changer for us and the entire sector as we see immense opportunity for the cost-effective industry-leading cloud service delivery solution across verticals," Lifesize regional director (India & SAARC) Gagan Verma said.

In Dec 2015, Lifesize-Logitech split from each other and Lifesize, backed by $17.5 million fresh capital from Silicon Valley based venture firms, transformed to a cloud-based solutions provider.